Meet the Broker – Vickie Brockelman
Commonwealth Real Estate Your Way, LLC, grew out of the idea that nobody cares how much you know until they know how much you care. I use that saying a lot. And, frankly, I live by those words. In fact, all the agents here at Commonwealth Real Estate Your Way, LLC, feel exactly the same way. That’s why we’ve all come together to serve you.
We value every person we come into contact with and work to earn trust and respect. We apply the Platinum Rule as a basic business principle (of treating clients as they wish to be treated) to every situation and every transaction. We learn about your needs and fulfill them for successful interactions. We listen to our clients. We ask lots of questions. And then because we understand that every person is an individual and every situation is different, we prepare individually customized real estate solutions for every client.
Real Estate Accomplishments and highlights
During the last 3 decades, Brockelman has been a real estate sales professional, an associate broker and a broker/owner of a major real estate franchise group in the Pocono Mountains area. As an agent in the Lehigh Valley and always with an eye toward customer service, Brockelman consistently earned recognition in the Multi-Million Dollar Club, an honor for those reaching $1 million or more in listings sold and buyer controlled volume during a given year. In addition, she earned “Company Best” accolades in several sales categories and earned the Pennsylvania Association of REALTORS Award of Excellence for exhibiting high standards of professionalism through active participation in national, state and local Association and Board activities, business activity and pursuit of education in the real estate field.
As a broker/owner, she strategically managed unprecedented growth turning the franchise group she owned into the largest independently owned and operated real estate company in Monroe County. During her15 years as owner, Brockelman increased the REALTOR agent staff from 35 agents to 80 agents average with 100 at peek periods. In addition, she expanded company gross commission income from $1 million to $9 million annually; a 75 % increase from time of purchase in 1993. Recognizing the need for specialization, Brockelman created separate residential and commercial divisions to ensure excellent customer service, distinctive marketing opportunities and appropriate staff development. With an ever growing and ongoing focus on customer service and agent support, she built necessary departments including an International Relocation Department, Lead Generation Department and an E-Referral Team. In addition, Brockelman created a full-service Marketing Department specializing in real estate and property marketing to focus on proven lead generation methods all in an effort support the customer and to provide incentives to real estate sales agents.
Brockelman has earned many awards over the years including the President’s Award, a distinction limited to only 89 firms of the more than 1,285 franchise companies throughout the world and her agency won the Web Image Designation Award recognizing companies that excel at using photo features to e-market homes. Most of the eight offices under her ownership were named Premier offices in multiple years. Agents working with Brockelman earned many accolades as well including membership in the franchise’s International Diamond Society and Sterling Society, sales levels achieved by only the top 13 and 18 percent, respectively, of the more than 126,000 sales associates worldwide in the system. Brockelman agents earned membership in the Six-Million Dollar and Multi-Million Dollar clubs, an honor for those reaching $6 million or more or $2 million or more, respectively, in listings sold and buyer controlled volume. And, in 2002, Brockelman was honored with the Spirit Award, an award she developed for agents recognizing professionalism, positive attitude, a willingness to serve the community and the customer and make them the priority each and every day. That year, however, the committee honored Brockelman with the award, recognizing her ongoing commitment to excellence, team spirit and creativity.
In 2007, Brockelman sold her franchise to pursue an opportunity in the corporate arena, however, circumstances and a desire to serve the community lured Brockelman back to real estate.
Community Service and Involvement is important too
Brockelman has been an active member of the Pocono Mountains Association of REALTORS. Through the years, she has served as director, vice president and president of the 1,100 member association committed to the betterment of the real estate profession. In addition, she was a director of the Pennsylvania Association of REALTORS having served on the legal action committee and the professional standards committee. She is a former advisor to the Shepherd’s Maternity house, East Stroudsburg, Pa., and a Former Board Member of the Women’s Resources of Monroe County. Brockelman is also a long-time member of the Pocono chamber of Commerce, the Lehigh Valley Chamber of Commerce and the Pocono Vacation Bureau.